2021
GLOBAL CREATIVE DIRECTION
DESIGN DIRECTOR, MATERIAL
ALIGNMENT
CMG design filters + material narrative
OUTPUT
digital zine + printed material design workbook
2023 Seasonal Creative Direction, Adidas Global Product
In partnership with internal concept leadership and design consultancy Franklintil, we set out to create a hub of inspiration for the Adidas creative community. This season was the first to apply design filters to color, graphics and materials with the ambition to align storytelling for purpose.
Alignment : CMG design filters, material narrative
Output: digital zine + printed material design workbook
Key contributions : Vision strategy & distillment, material narrative & overseeing of material creation
creation of material components, highlighting multi material constructions.
Primeknit structure exploration + development
CREATIVE DIRECTION PROCESS
CGM COLLABORATION, DIGITAL ZINE
MATERIAL WORKBOOK, PRINTED
PRIMEKNIT STRUCTURE DEVELOPMENT