2023
INNOVATION
DESIGN DIRECTOR, MATERIAL
With advancements in process elements, we set out to explore the strung technology through the lense of experience impact.
First iterations of this technology were incresingly uniform relying heavily on TPU, creating a reduction in perception.
Through strategy building and workshop play - design, development and engineering explore the edges of this industry shifting technology.
We asked ourselves:
Could we create a material dynamic enough for running? Something that was soft enough for next to skin?
Tunability of extremes?
how do we contextualize these to evolve and give purpose to experience.
RUNNING FOOTWEAR INSIGHTS
NEW YARNS + PROCESSING
EFFICIENCY