2017
CREATIVE DIRECTION, LARGE CIRCULAR KNIT
DESIGN DIRECTOR, SALES LEAD
Conceptual and functional ideation for the 2020 season of Dongjin/Kyungjin Textile.
A newly established partnership with Adidas - this collection set out to explore the edges of concept and innovation potential within the technology of large circular knit.
With the support of a dynamic and talented team in Korea, we created a debut collection that was both functionally relevant and provoking. Adding dimension and purpose to a material type that was a bit breathless.
exploring ideas of:
tension
compression
layering
connection
Following this collection, layered TPU constructions were utlized in production beginning with the Adidas X Speedportal, 2021.
PROVOKING IDEATION
FUNCTIONAL RELEVANCY
PRODUCT IMPACT