2017
MATERIAL NARRATIVE & OWNERSHIP
DESIGN DIRECTOR, MATERIAL
Under Armour projects an intensity that is hard matched while rooted in apparel textile innovation, these two identities collide, creating a dynamic space to define for footwear materials. It is this dichotomy, one of boldness, intensity and the delicacy of next to skin intention that was the most exciting place to explore.
Broad, bold strokes + product / athlete interaction details.
The attitude of compression - to hold you in and create the ability to explode once released.
Shown here in the seasonal expression of SS19 - Footwear materials are elevated, purposeful and ethical.
Introduced exclusive material creation
Pushing for refinement, intention & purpose
Aligning to brand vision.
If you rest, you rust.
OWNING MATERIAL CREATION TO PRODUCTION
ELEVATING FOOTWEAR + MATERIAL NARRATIVE
TRUE TO BRAND VOICE